The Business of Building Trust
(On Cisco's Acquisition of Duo) Dear Duo, It was 8 years ago during the Great Recession, as my wife and I were expecting our second child, and Jono was finishing his PhD, that we quietly started on a mission to democratize security by making it easy and effective for all. Over 700 of you also took a leap of faith to join us on this mission, and I want to take a moment to express to each and every one of you my overwhelming pride and gratitude for all that we accomplished, and how far we’ve come together. From the outside, many have recognized Duo’s success at delivering security for people in a way that is easy to understand, try, buy, manage, and use. But it’s actually how we do this that will have the largest and lasting impact on our industry, as we consider the massive opportunity ahead with Cisco. Companies in established industries typically prioritize three things, in order: Results, Process, and People. They define the results they want, follow historical processes by which